The Benefits Of Tiered Seats At Your Venue

When in Rome...

Tiered seating is certainly nothing new; it's been around for eons, in fact. Think of the Circus Maximus in Ancient Rome, where exhilarating chariot races gripped huge crowds, and even bigger audiences when fearless gladiators were scheduled to do battle. And what about the Acropolis Amphitheatre in Greece (the 'Theatre of Dionysus'), where, centuries ago, Europe's finest performers had hordes of awe-inspired spectators spellbound? Historic venues like these were designed with seating arranged in tiers, sloped seating, all for one simple reason: so that those at the back could see over the heads of those at the front.

These days, modern tiered seats – slanting galleries at both indoor and outdoor venues for sports, cultural, and educational events – can do more than merely afford all viewers a clear sightline. Much more. And, unlike in days of yore, you get a comfy and clean, fabric-covered or plastic seat to enjoy the show from, rather than a dusty and cold stone block!

Modern tiered seating expertly designed and installed by the friendly Master Industrie team:

• Can be designed in accordance with your desired incremental heights between seats/rows. Rather than having to purchase a kind of 'one-size-fits-all' tiered seating system, your new stands can be tailor-made to wholly suit your venue (even if the dimensions there are maddeningly awkward or uniquely unorthodox)

• Lends itself to greater audience participation—at an interactive and informative Q&A inside a plush auditorium, for example, or during a lively theatre production or musical concert, where performers involving audience members is integral to the show's success

• Minimises tension and disputes between audience members, their sightline being unobstructed, and locating and accessing individual seats being easier (this can also mean reduced delays in event start times)

• Helps facilitate urgent evacuation of an auditorium or outdoor venue, meaning that audience members are safer and less likely to panic, to stampede...

Also:

• With tiered seating, sponsors can take advantage of their naming rights in a powerful way, by having their branding emblazoned across the seat rows (when individual unoccupied seats are folded up). Think of this as a vast horizontal advertising hoarding that requires little or no maintenance, and which can promote a brand to thousands of people (not to mention potentially millions watching an event on TV from the comfort of their living room).

As well as offering an unhindered view, tiered seating can be exceedingly space-saving. Retractable stands fully or partially can release space, increasing options in terms of the type of events that can be hosted at your venue. As a venue manager, you'll probably be under pressure from senior personnel to maximise revenue. Diversifying in the kinds of events you can host (through tiered seating being retractable) should increase annual ticket sales, while simultaneously enhancing your venue's reputation.

Tiered seating can be modular, too.

About Modular Tiered Seating

At your venue, imagine having the flexibility to divide or join the different elements of a tiered seating stand, whenever you wish. Breaking up your seating system, according to your specific needs, allows for even better flexibility, while concurrently heightening your venue's prestige. On a more practical level, modular tiered seating can be easily and quickly moved and stored away, inside and outside of the main auditorium area, whenever necessary.

Taking all this to another level, venue managers should seriously consider making a smart investment in a maximum flexibility MASTER Eurêka tiered seating system, which – although sensibly priced – is celebrated as the "ultimate" in seating because, as well as having all the aforementioned advantages and features, it can move on different axes, giving you even more options:

• Multi-directional movement, through the stand being pivotally designed
• Independent travel – no lifting or transportation of ancillary equipment involved
• Stress-free, smooth operation, with no damage to venue flooring (in motion or in position)
• Sideways and 360° rotation (the restrictions of longitudinal movement only no longer being an issue)
And:
• Remote control operation

A greater range of movement, means a greater range of options when it comes to putting on events. Suddenly you're faced with myriad choices. Feel confident when booking performers, as well as agreeing to host sporting events, knowing that – thanks to your innovative and multi-directional MASTER Eurêka system's awesome flexibility – your venue can be adapted, quickly, easily and safely, in accordance with different events' exacting layout requirements at your theatre, concert hall, or indoor sports arena. Game on!